Lighting, Electrical & Home Technology Design

Luminosity provides home builders and their customers with a web-based option selection system for new home buyers.


Luminosity, an Aterra Designs program, was created to offer production home builders unique lighting design and electrical once found only in custom homes.

Looking for a great customer experience in your show rooms and access to a cutting-edge interactive floor plan tool for lighting, electrical, and home technology design?

You’ve found it with Luminosity™.

Luminosity offers every homeowner unique lighting design, electrical and home tech once found only in custom homes

Provides production home builders and home buyers a virtual design tool that instantly brings the latest trends in lighting and electrical design to life

Seamless integration of interactive floorplans and options packages within the home builder’s website and systems

Automated documentation of option choices tied directly to the supply chain and sent to contractor and builder

What We Provide

Luminosity provides pre-planned, cutting-edge lighting design concepts built right into our design tool, where customers can make selections and design choices at the click of a mouse.

Eliminating guesswork, customers can see what their space will look like with various lighting, electrical, and home technology packages.

What’s in a name?

The name Luminosity combines two terms: Lumin for light, and ocity, short for velocity. Our capability has been developed over 20 years of lighting design experience.

  • Differentiation

Using our interactive floor plan, which virtually shows light and technology installed on a lot-specific plan, Luminosity creates an up-market sales environment for your customers — either at your model home center or over the web.

  • Customization Perfected

We’ve taken our inspiration from advanced design and product customization companies like Mercedes and Acura to focus on high-engagement and upselling techniques as the buyer accesses interactive panoramic imaging.

  • Trades Like it Too

Luminosity is fully integrated into the supply-chain. It prepares bills of materials for the trades after selections have been finalized by the homeowner, a clear path to reduce construction cycle times and field errors.

Similar to saving pictures from Pinterest or getting ideas from Houzz, a prospect converts to a sale by simply saving their room scenario after options have been chosen.

How it Works

  • It’s Branded. For You


    • Branded within home builder’s website

    • Interactive floorplans per community

    • Complete system integration

  • Custom-Quality Packages


    • Lighting options once found only in custom homes

    • Packages created to fit nearly any budget

    • Real-time virtual rendering of home in 2D or 3D panorama

  • Digital Documentation


    • Generation of order and trade-specific documentation

    • Lot-specific plans and bill of materials

    • Tool pre-integrated into the supply chain

  • Show Room Upgrades


    • Can provide a lighting sales personnel

    • Kiosk in home builder’s design center

    • No upfront cost to builder

  • Triple Sales!


    • Key upgrades made available to double or triple sales

    • Homebuyers can use tool virtually anywhere

    • Lighting and electrical options come to life immediately

      Latest News

      Luminosity Takes IBS 2019 by Storm

      Luminosity Takes IBS 2019 by Storm Luminosity Launched to the Public at the International Builders Show in Las Vegas, Offering Production Home Builders an Interactive 2D/3D Design Tool for Lighting, Electrical & Home Technology Last weekend, Las Vegas was rocked by a snow storm (more of a flurry) and the launch of our new Luminosity…

      Aterra Designs’ Luminosity Program Wins New Clients

      Aterra Designs’ Luminosity™ Program Wins New Production Home Builder Clients Toll Brothers Has Adopted a New Aterra Program, Offering Their Buyers an Interactive 2D / 3D Design Tool for Lighting, Electrical, & Home Technology Selections Luminosity’s interactive floorplans walks home buyers through their home in 2D or 3D panoramas that virtually display the lighting effects.…


      Interested? Contact us today:

      Our Locations

      • Headquarters

        16454 N 91st Street, Ste 101
        Scottsdale, AZ 85260

      • Reno

        9744 S Virginia St
        Unit F-G, Reno, NV 89511

      • Las Vegas

        6140 Brent Thurman Way #160
        Las Vegas, NV 89148

      • Scottsdale

        8777 E Hartford Drive, Ste 145
        Scottsdale, AZ 85260

      • Salt Lake City

        Salt Lake City, UT 84088

      • Austin

        Austin, TX 78758