With 36% Year-Over-Year Growth, Aterra Designs & Luminosity are Fueling Options Upselling for America’s Largest Home Builders
Phoenix AZ – November 7, 2019 – Luminosity™ from Aterra Designs announced today that it is experiencing dramatic growth and geographic expansion among American home builders, due to broad adoption of its 2D and 3D interactive floorplans and options-selection technology.
The combined efforts of Luminosity and Aterra Designs has fueled remarkable company growth of 36% year-over-year. This is clear evidence that home builders have awakened to the up-sell opportunities offered by interactive floor plan tools focused on lighting and home technology. Today, Luminosity and Aterra Designs serve home builders ranging in size from top-10 companies on the Builder 100 list, to smaller operations building just dozens of new homes. The growth rate of Luminosity and Aterra Designs puts them on a path to double in size in under two years.
About Luminosity: Focused on lighting and home technology options sales, Luminosity assists home builders’ sales reps by walking home buyers through their virtual new home in 2D plan views within the home builder’s own branded website. Luminosity also offers the option of 3D panoramic views that show the lighting effects virtually in yet-unbuilt space. As options are selected, Luminosity generates orders and trade-specific information for installation, purchase orders, and bills of materials.
“Luminosity offers home builders so much up sell power that we’re swamped with implementation requests. We’ve been forced to be selective about which new home builders to accept on our new-customer list,” said Paul Salmonson, the company founder. “We are looking for home builders who have their options and options rules fully rationalized. That’s when our technology is an accelerator to up-selling, and where we can double or triple the lighting or home technology sold per new home. However, above all, Luminosity creates a great customer experience.”
Learn more about the program and its monstrous demand at www.luminosity.tech/monster/.
About Aterra Designs
Since 1999, Aterra Designs has brought home builders, contractors, and home buyers together to achieve a common goal: Creating homes that are as unique as their owners. The essence of great design lies at the heart of our interactions. Our experienced residential designers are experts in lighting, electrical, and home automation design. So, they’re able to provide a range of coordinated options and create customized lighting solutions. Our focus on maximizing efficiency both simplifies the building process and saves time, all while mitigating field errors. And, because we partner directly with top manufacturers, our design consultants can offer innovative new products to home buyers, allowing them to create the home that meets their specific needs.
Media Contact:
John D. Wagner
www.WagnerPR.com